Each month we will be sharing a newsletter with short features focused on industrial, destination, and small business marketing. This information is meant to help inform you and spur on ideas that will help your organization meet their goals through good, sound marketing. We hope you enjoy it. Thanks!
A Core Strategy Every Industrial Business Must Implement to Grow
Well-thought-out inbound strategies are crucial for industrial companies and manufacturers in this time of constant, accelerating change. With today’s companies facing massive competition and ever-changing trends, it’s important to remember that the only thing that will remain constant is your buyer’s need to solve problems — this is where your inbound strategy wins.
Whenever I see a headline proclaiming the ROI of inbound marketing I am more often than not disappointed to discover that associated content is nothing more than a water downed breakdown of valid, but otherwise meaningless statistics related to factors contributing to ROI. Sure these facts have their place, but they don’t close the gap between conceptual and the bottom line.
10 Ways to Market Your Small Business on a Shoestring Budget
When budgets are tight, marketing might be the first expense you look to cut. Let me stop you right there.
While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. But with so many digital tools available, how do you know where to start?
Every business, non-profit organization, or local government is only as good as the community around them. By community I mean in the context of a product, or in other words the amenities and activities offered in that area. Successful rural towns must focus on the community first, and the people will come. This proved to be the case in a survey of the 400 most successful towns across the country. The survey also found that the majority of these towns relied on simple strategic plans that addressed four major areas starting with branding. (Read more)
If you like what you've read share it with your network on social media.
Bull Moose Marketing, 847 N. Main St, Suite 201 B, MEADVILLE, PA, 16335, United States, 814-573-9028
