Instructional Programming, Marketing Assistance Funding, and Useful Resources...
Hello! Fall is officially here and leaves are already changing color! At Bull Moose this month, we've not only been taking on new clients, but also making more marketing resources available to regional manufacturers and tourism partners.
In this month's newsletter, we share funding resources for manufacturers who need marketing help and have been hurt by foreign competition. We're also excited to share information on our upcoming webinar on Accounts-Based Marketing (ABM) in partnership with Ben Franklin Technology Partners on October 31st. We've included several useful articles on marketing for both manufacturing and tourism, helping readers expand their efforts to increase revenue and sales. Finally, Bull Moose is thrilled to be able to offer marketing resources on our website for our clients, friends, and members of the community at large. Learn more about this area of our website below.
We hope you enjoy this month's newsletter and find something useful to employ in your own business. --Bully!
Programming and Partnerships
Bull Moose to Present Free Webinar on Accounts Based Marketing (ABM) on October 31st
If your company could increase its sales conversion rate at a higher dollar amount and shorter sales cycle, would you do it? These are several of the consistent benefits B2B companies are witnessing after shifting to Account-Based Marketing or ABM. What is ABM?
For those wanting to learn more, Bull Moose Marketing is excited to partner with Benjamin Franklin Technology Partners' eMarketing Learning Center to present "Connecting the Dots in Account-Based Marketing (ABM)," led by our very own VP of Client Strategy, Ron Mattocks. To register for this 90-minute webinar on Account Based-Marketing, join the Benjamin Franklin Technology Partnership's eMarketing Learning Center for free by clicking here and then register at the link below for this and other free webinars and workshops.
Has your Company been Negatively Affected by Foriegn Competition?
Manufacturers who have suffered due to foreign competition are often eligible for funding for marketing and other services to make them more competitive through cost sharing with the MidAtlantic Trade Adjustment Assistance Center (MATAAC), an organization chartered by the Economic Development Administration of the U.S. Department of Commerce. Read more here to see if you qualify.
According to a recent survey of over 150 manufacturers by IndustrialSage, the majority of manufacturer marketing dollars are spent on trade shows, in spite of a recent drop in trade show leads by over 50 percent. But while trade shows and word-of-mouth are still highly regarded by manufacturers for marketing their capabilities and services, it appears the majority of manufacturers are eager to enter the digital landscape.
Marketing Automation: How to Utilize Key Tools and Improve Customer Experience
Why do manufacturing companies need marketing automation? Because in the age of Amazon, Facebook, Google, and Netflix all of us expect fast, personalized service, great products, and an easy to use experience from any company we work with, including manufacturing companies.
As a manufacturing business owner or leader, you surely know the time, effort, and investment it takes to implement ERP and shop-floor automation systems. These tools are required to manage your business and to deliver the quality and excellence in production that your customers require.
But do you apply the same rigor and effort to developing and using tools to manage the most important asset you have -- your customers and contacts?
TripAdvisor is now the most visited travel site in the world. The site goes far beyond just restaurant and lodging reviews. It is quickly becoming the definitive travel planning website. So what should you do to get the most out of this incredible resource?
Destination Development Association, part of Roger Brooks International, has a free video and PDF guide to help tourism partners leverage TripAdvisor as a regular and active part of their marketing arsenal. Membership is required to access this content, however, joining Roger Brooks International and Destination Development Association is free through December 31, 2019.
Have you seen an article in a past Bull Moose newsletter you wish you'd saved? Would you love to see case studies detailing how we've helped clients similar to your business? Did you miss a seminar, but want to access the slides? We're excited here at Bull Moose to offer many of the resources you've seen by receiving our newsletter or coming to workshops and seminars we've led, as well as new resources as we assemble them. These can now be found on one easy to access and informative page on our website.
