Account-Based Marketing for Manufacturers, Making Your Website Sell, and More... 

Manufacturers are increasingly having to do more with less, as costs rise and markets change drastically. In an era where the Internet and software tools have leveled the playing field in a globalized economy, Tier 1 and Tier 2 suppliers now have cost-effective options to increase awareness and generate new sales.

In this month's newsletter we cover a few of these options beginning with the first blog in our series on Account-Based Marketing (ABM), and why it's a great fit for rural manufacturing companies. Another option we highlight, comes from our friends at Thomas Registry, in their article on how your website can be leveraged to sell to your most difficult customers to win over. Plus we highlight how Search Engine Optimization (SEO) is being used in industrial marketing and how marketing automation can lead to a better customer experience.

We hope you enjoy this month's newsletter and find something you can employ in your own marketing. --Bully!  

Why Account-Based Marketing is a Fit for Rural Manufacturers

The challenges of rising production costs, an aging workforce, and international competition have forced America's manufacturing sector to operate leaner than ever, while still trying to reach potential customers and keep a full pipeline. One solution manufacturing companies can explore is Account-Based Marketing (ABM) which owners can use to stay focused on specific customers with strategic significance to their business’s stability and growth. Read more in this first in a series of articles on the benefits of ABM for manufacturers.

Bull Moose Considered for Multiple Business Honors

Bull Moose was recently considered for awards by two regional business and innovation this past month.

The Meadville-Western Crawford County Chamber of Commerce recently named Bull Moose Marketing as one of three finalists for the chamber's annual New Business of the Year Award. The Chamber annually grants awards in multiple categories to regional employers including the New Business category which recognizes influential area businesses that are less than three years old. Additionally, Bull Moose Marketing was among the contenders for the Benjamin Franklin Technology Partners of Central and Northern Pennsylvania 2019 Big Idea Contest and its grand prize of a $50,000 grant for the finalist. Jill Edwards, the Program’s Executive Director, commented, “This was the first time we sponsored a contest that focused on the intersection between art and technology, and we were pleased at the great response."

It was a great honor to be listed among the deserving winners for each of these events. 

Sell To Your 4 Most Difficult Customers

Thankfully, industrial businesses can leverage their website to help streamline and potentially expedite the sales process, while simultaneously weeding out unqualified buyers. Click here to learn more.

WordPress 5.2: What's new in the Update?

WordPress 5.2 “Jaco” was officially released on May 7, 2019, and is available for download. This version comes packed with a lot of exciting changes, the biggest one being the new Site Health check tool which will help both educate users and give developers the essential information they need. While we take care of updates for our clients, those readers who have WordPress based sites will want to be sure to educate themselves and install regular updates. Learn more about the various fixes and features included in the update by clicking here.

The AIM Agency is Growing

Bull Moose Marketing, through their partnership with Allegheny College, is excited to announce the graduation of 10 new graduates of the AIM (Allegheny Inbound Marketing) program this past spring. Several of these graduates are continuing on as AIM employees at the student-run agency operating from dedicated offices a Foundry Cowork at Parkside Commons. Following their training program working on strategies for two local businesses, the AIM team has been busy working on projects for local small businesses including Hagan Business Machines of Meadville and the Green Shoppe among others. We'd also like to congratulate seniors Marcus Davenport and Natalia Buczek on graduating after their work at AIM during the Fall and Spring semesters of the academic year. Thank you for efforts at AIM and for the Meadville community! 

We're excited to bring in another group of student employees this summer who have finished their coursework with us and are now working with client projects. Josie Freeman and Zachary Andrews are pictured above with several other students starting in the coming weeks. We're looking forward to new students joining AIM this coming fall. 

The Marketing Automation Solutions to Help You Optimize Your Customer Experience (Podcast)

Excellent customer experience is vital to the success of your manufacturing business, and marketing automation solutions can help you not only sell your business but maintain your customer base as well. In this podcast episode, MakingChips, discusses the importance of utilizing marketing automation correctly with B2B consultant, Todd Hockenberry, host of The Industrial Executive Podcast, who shares how to customize your marketing automation to your customers and how to map customer behavior so that you can provide the best service to each individual. Listen here.