Branding in Manufacturing, LinkedIn Strategies, Marketing Resources, and More...
Hello! Summer has flown by and we're already sending kids back to school and approaching fall! At Bull Moose this month, we've not only been taking on new clients, but also making more marketing resources available to regional manufacturers and tourism partners.
In this month's newsletter, we wish our student workers well, discuss B2B purchase processes as well as manufacturing LinkedIn insight from a master in the field. Included also, is information on ensuring your manufacturing business looks as cutting edge as they are - keeping them competitive to attract the most customers possible. Finally, Bull Moose is thrilled to be able to offer marketing resources on our website for our clients, friends, and members of the community at large. You'll learn more about this new area of our website in this issue.
We hope you enjoy this month's newsletter and find something useful to employ in your own business. --Bully!
Bull Moose Marketing, in partnership with Allegheny College, created Allegheny Inbound Marketing (AIM) in 2018, a student led agency working with area businesses and giving students real world experience in the marketing field before graduation. Zachary Andrews, a senior this fall at Allegheny, spent his summer working hands-on at AIM after completing a marketing course instructed by our company's co-owner, Ron Mattocks, this spring.
Zachary, a computer science major, has worked with the PA Great Lakes Region, a state tourism agency, in updating their website. He has also co-led a major web project currently underway with Allegheny College and has been working with our staff on several projects for other clients. Although Zach is back to school, he's still working with us here at AIM/Bull Moose as time allows, cementing the skills he's learned. Thank you Zach as well as our other AIM student workers: Josie Freeman, Adam Cook, and Jonathan Medez for a summer well done!
Manufacturing
How Have B2B Purchase Processes Changed and How Does It Affect You?
The vast majority (83%) of senior-level B2B executives report that business needs and priorities have resulted in them either accelerating or postponing purchase decisions in the past year, according to Demand Gen Report’s 2019 B2B Buyers Survey Report, which examined other aspects that have changed the B2B purchase process in the past year. Here’s what they found.
Does Your Manufacturing Company Look as Cutting Edge as It Is?
Your facility manufactures leading products, often used for very modern-day purposes. You may even serve industries that are creating products for the future. But are you making it easy for prospects to know this — and to see your value as a manufacturing company? At first glance, does your brand and website clearly demonstrate that your manufacturing company is on the leading edge?
Utilizing LinkedIn Strategies for Business Success with Wayne Breitbarth
LinkedIn expert, Wayne Breitbarth, is here with excellent insight into LinkedIn strategies to promote and grow your manufacturing business! Jim and Jason from popular manufacturing podcast, Making Chips, ask the hard questions about the worth of a premium account, when and how to say no to offending taggers and salesmen, and when, where, and how to post the good stuff. Be sure to listen the whole way through for all the tips and tricks to boost your business and put you on the leading edge of the manufacturing industry!
Bull Moose Progressive Marketing is excited to announce a partnership with the Ben Franklin Technology Partners' eMarketing Learning Center. On October 24th, Ron Mattocks, Bull Moose's Co-Owner and VP of Client Strategy, will be presenting a webinar through the Center on Accounts-Based Marketing, its benefits to the manufacturing industry, and how best to get started. More information will follow in September's newsletter as well as on the eMarketing Learning Center's website as the program date approaches.
Have you seen an article in a past Bull Moose newsletter you wish you'd saved? Would you love to see case studies detailing how we've helped clients similar to your business? Did you miss a seminar, but want to access the slides? We're excited here at Bull Moose to offer many of the resources you've seen by receiving our newsletter or coming to workshops and seminars we've led, as well as new resources as we assemble them. These can now be found on one easy to access and informative page on our website.
Marketing is not a one-size fits all process – small town business marketing ideas differ from marketing ideas that work in a city. In order to be successful, you must cater your marketing toward your target customer audience and reach them appropriately.
How do you market your small business in a small town?
