A Business Resource for Manufacturers, Driving Foot Traffic to Your Store, and More...
Hello! Summer is here which means getting out and about to enjoy the sun ...assuming your area isn't flooded! The Bull Moose team has definitely been getting out of the office this past month visiting the shops and production facilities of our newest clients. How can we be a consultative partner if we don't understand how your operations work? This is one of the most enjoyable and rewarding events for us. It's a time for us to cement relationships and to learn. Plus we can escape the office!
In this month's newsletter we pick up with the next installment of our series on Account-Based Marketing for manufacturers, discussing the strategy's benefits. Included, too, are ideas local shop owners can use to increase foot traffic, a podcast by shop owners, for shop owners, and performance measures sales managers should key in on.
We hope you enjoy this month's newsletter and find something useful to employ in your own business. --Bully!
Manufacturing
Benefits of Account-Based Marketing for Manufacturers
In last month's newsletter, we featured our first article on Account-Based Marketing (ABM), where we outlined several reasons as to why this approach is a good fit for small manufacturers, but what exactly is ABM and what are the benefits does this strategy yield? ABM is a highly focused strategy that personalizes your marketing efforts around individual prospects and specific companies as opposed to marketing to an industry segment as a whole. Click here to learn about how ABM is a benefit to sales and marketing in manufacturing.
Manufacturing
MakingChips, A Podcast by Shop Owners Who Get It
Jason Zenger, Jim Carr, and Nick Goeller are three guys who have grown up in the tooling and machining world. Each of them has learned the trade before talking over the family business, and through their experienced, they recognized the need for a resource to equip and inspire the metalworking nation. Their podcast, MakingChips, has since evolved into a multi-platform manufacturing resource that includes a video series, live events, workshops, and leadership articles. Listen here.
Small & Local Business
How Local Businesses Can Drive More Foot Traffic
Do you want to drive more foot traffic into your local business? Wondering how social media marketing can help? To explore how local businesses can do this, Social Media Examiner interviewed local business marketing expert, Stacy Tuschl. The interview covers Stacy’s system for getting customers to your storefront and giving referrals. She also talks about partnering on contests and giveaways to expand your social media following and credibility.
7 Quick Ways To Check If Your Website Is Out Of Date
It used to be that simply having a website was enough to be competitive. Design a snazzy page layout, talk about the great things you do, sprinkle in some images, and watch the leads roll in from that Contact Us form. Not anymore. A truly effective website requires strategic consideration.
To be a key driver of new business, your website needs to be viewed as a front-line sales tool. It's important then, that manufactures ensure their sites are not just pretty and functional, but also optimized to be a hub for their online efforts. Studies have shown that engineers judge a supplier's quality of work based on the quality of their website. Don't get eliminated from the running because an old website. Click here to learn more.
Small Business
10 KPIs Every Sales Manager Should Measure in 2019
Sales managers -- and particularly field sales managers -- can often feel like they are trapped in a fog. Without a regular physical presence in the field, it’s difficult to keep tabs on their team and business operations. Instead, they rely heavily on their field representatives to be their eyes and ears.
The best way for field managers to gain visibility into their team’s activity is to collect and measure both team and product performance through Key Performance Indicators (KPIs). KPIs are metrics used to track the performance of a business, a department, or individuals against goals. Learn which KPIs you should be looking at and what that means for your sales pipeline.
Marketing Basics
SEO Vs. SEM Vs. PPC: What’s The Difference?
The industrial manufacturing sector is constantly seeing new technological innovations and advancements as businesses compete to stay ahead of the competition and at the forefront of their industry. Similarly, digital B2B advertising and marketing practices undergo the same rapid rate of change and advancement. But with so many options and platforms available today, getting started can be daunting. Some of the most common questions we fielded by marketers involve a slew of acronyms — SEO, SEM, and PPC: What’s the difference between SEO, SEM, and PPC, and what can they do for my company? Learn more here.
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Bull Moose Marketing, 847 N. Main St, Suite 201 B, MEADVILLE, PA 16335, United States, 814-573-9028