Account-Based Marketing First Steps, Millennials in Manufacturing, and More...
Hello! We hope everyone had an enjoyable Independence Day. We're in the midst of a hot summer season for sure! At Bull Moose this month, we've been travelling to visit clients, taking on new projects, and working on ways to not only help the manufacturers and other businesses we serve, but both the community and manufacturing sector at large.
In this month's newsletter, we share steps to get started in Account-Based Marketing for manufacturers, tips on social selling in manufacturing, as well as small business LinkedIn resources. Included also, is insight on manufacturing, millennials, and how this generation will change the face of how things are done in the industry.
We hope you enjoy this month's newsletter and find something useful to employ in your own business. --Bully!
Manufacturing
How Rural Manufacturers Can Leverage Account-Based Marketing
In our first two articles on Account-based marketing (ABM) we outlined the reasons this strategy can be a fit for small manufacturers and reviewed some of the benefits of ABM. Now, let’s dive into the different ways rural manufacturers can leverage ABM in their marketing strategies. Let’s start with the specific steps you can take to get started.
6 Social Selling Tips: For Sellers In Manufacturing
Facebook? Check. Twitter? Check. LinkedIn? Check.
If you’ve already put in the work of building out profiles on these major social media platforms and have gained some followers, you’re off to a great start. But even more important than gaining followers, of course, is gaining customers — and simply having a social media presence isn’t enough to reliably convert connections into leads.
Industry Week: Will Millennials Change Manufacturing?
The largest generation in the U.S. is taking its place in manufacturing - and the experts are betting this tech-savvy cohort is ready to stir things up. Dark, dirty and dangerous - mention the 3Ds of old-time manufacturing and HR managers shudder. It's exactly the image they don't want the public -- or millennials considering careers in manufacturing -- to have of the industry.
The Digital Transformation Of Industrial Marketing And Sales
Do you remember the game “Whack a Mole?” You had a padded mallet and had to whack each mole as it poked its head up. You learned over time however that just when you thought you had gotten them all, another would pop up. U.S. manufacturing is going through a “Whack a Mole” moment.
Over the last 50 years, in spite of (or perhaps because of) the huge challenge posed by overseas competition, the American manufacturing industry has gone through an extraordinary and successful period of automating and transforming its factory floors and processes. Click Here to read more.
Small Business
A Look at the 11 Best Small Business Pages Out There, as Seen by LinkedIn
As a small business, your LinkedIn Page is an opportunity to level the playing field. If you are creative, thoughtful, and purposeful in crafting this key piece of digital brand real estate, you can outshine larger companies and competitors on LinkedIn — and members will take notice.
We’ll list some of the best small business LinkedIn Pages we’ve come across shortly, but first let’s cover the benefits and attributes of a high-quality page. Learn the Benefits of a LinkedIn Page for your small business, what makes the best small business LinkedIn Pages, and more here.
Marketing Basics
4 Steps To Grow Your Social Media Networks
What now? If you’re like many other small business owners, that may be what you’ve been asking yourself after taking the first steps in a social media marketing plan: setting up your accounts, branding your pages, and creating and sharing content. There’s one important element missing: building your network.
And you’ve probably even begun that process and connected with existing customers who had also taken the plunge, big OEMs with hundreds of thousands of followers, maybe some friends and family, perhaps even a celebrity or two (depending on who’s in charge of your accounts). From everything you’ve heard about social media, there must be more to it. So, what now? Find out here.
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Bull Moose Marketing, 847 N. Main St, Suite 201 B, MEADVILLE, PA 16335, United States, 814-573-9028
