Is it Spring yet?? Sorry, we don't mean to wish time away, but we just happen to be writing this in the middle of a snow storm! We've been happily plugging away here at Bull Moose this month and are working on a few things that we're really excited to be a part of. Announcements will be coming soon via social media.
In this month's newsletter, we're excited to share some thoughts about the importance of SEO (Search Engine Optimization) in the Manufacturing industry. You'll see our newest blog post on Marketing and Hiring. We've even thrown a few other resources for tourism in for your review. Finally, Bull Moose is thrilled to be able to offer marketing resources on our website for our clients, friends, and members of the community at large. Learn more about this area of our website below.
We hope you enjoy reading, and find something you can apply to your business. Not sure how? Let us help! In the meantime, stay warm! --Bully
How Marketing can Help with Your Hiring Needs
Finding, recruiting, and hiring employees, especially in the manufacturing sector, is more than just putting job vacancies on job boards and industry trade journals. These days, candidates are more choosy about where they want to work, and want to work for companies that seem interesting, are doing meaningful work, and have different professional opportunities.
One way you can show these different opportunities and benefits is through marketing, showing your company in a positive light online, and demonstrating what makes your company and products and services better than other options. Remember, when you're marketing your company, you're not just marketing it to customers, you're trying to reach new employees as well.
If you are at least vaguely familiar with “Search Engine Optimization” (SEO) then you probably know it matters for sales and marketing. However, it’s rare for me to find another manufacturing leader that thinks about link building.
Link building is the process of getting other sites to link to back to yours. It’s arguably the most important tactic for improving your SEO.
If SEO matters, then that means link building matters.
Tourism Marketing: Ideas to Market Your Destination
While searching for ways to boost your tourism marketing strategy, you’ve probably come across the same tired tips and advice on most of the sites you visit. Talk about frustrating!
Plenty of tourism businesses are marketing themselves in fun and creative ways that are both more efficient and more effective than what you’re currently doing.
While we can help, here are a few ideas to get you started!
Have you seen an article in a past Bull Moose newsletter you wish you'd saved? Would you love to see case studies detailing how we've helped clients similar to your business? Did you miss a seminar, but want to access the slides? We're excited here at Bull Moose to offer many of the resources you've seen by receiving our newsletter or coming to workshops and seminars we've led, as well as new resources as we assemble them. These can now be found on one easy to access and informative page on our website.
